LISMOA now supports data analysis for Sponsored Brands (SB) and Sponsored Display (SD) ads. In addition to Sponsored Products (SP), this update enables you to analyze all three major Amazon ad types (SP / SB / SD) in one place, providing a more comprehensive view of your advertising performance.

With this release, SB and SD ads can now be viewed and analyzed at the following levels:

• Ad level

• Ad group level

• Campaign level

Some metrics not available in Amazon’s Ad Manager are also included, allowing for deeper and more flexible analysis. This makes it easier to evaluate brand-awareness campaigns and retargeting effectiveness alongside performance-focused SP campaigns.

In addition, SP ads have been expanded to include ad group and campaign-level views, enabling more strategic insight and control over their performance.

Looking ahead, we plan to introduce targeting (keyword) level analysis and Amazon Marketing Stream integration for SB and SD ads, enabling real-time data visibility and faster operational decision-making.