Thank you for using LISMOA.

We are pleased to announce that real-time data retrieval (hourly updates) is now available for Sponsored Brands (SB) and Sponsored Display (SD) ads.

Background

Previously, LISMOA supported real-time data retrieval only for Sponsored Products (SP) ads. For SB and SD ads, data was retrieved through reports, resulting in a 1-2 day delay in data display.

With this update, you can now view real-time data up to approximately 1 hour ago for SB and SD ads as well.

Key Changes

Ad Types Supporting Real-time Data Retrieval

• Sponsored Products (SP) ads: Already supported

• Sponsored Brands (SB) ads: Now supported

• Sponsored Display (SD) ads: Now supported

Available Data Metrics

The following key metrics are now reflected in real-time:

• Ad spend

• Traffic data (impressions, clicks, etc.)

• Conversion data (sales amount, number of orders, etc.)

*Please note that some data metrics are only available through reports and will continue to have a time lag as before.

Data Retrieval and Update Method

• Real-time data: Retrieved via Amazon Marketing Stream

• Report data: Periodically updated to verify consistency with real-time data

Pages Where Data Can Be Viewed

Real-time data is available on the following pages:

• Ad Performance (all pages)

• SP, SB, SD ad pages

  • Ad level

  • Ad group level

  • Campaign level

Expected Benefits

Previously, today's data was not displayed, or yesterday's data might or might not appear depending on the time of day. With this update, you can now view data up to approximately 1 hour before accessing LISMOA.

This enables faster decision-making in your advertising operations.

If you have any questions, please feel free to contact our support team.

Thank you for your continued use of LISMOA.