Previously, LISMOA only offered product data aggregated at the child-ASIN level. With this update, you can now view performance at both the SKU (MSKU) level and the parent-ASIN level, enabling more flexible analysis based on how your catalog is structured.

The SKU page helps you evaluate differences in inventory, sales performance, and operational setups even when multiple SKUs share the same ASIN. The parent-ASIN page aggregates only the child ASINs you actually list, and the variation count reflects only those ASINs tied to your listings—not all variations available on Amazon.

Regarding advertising data, SP and SD ads are managed at the Ad ID level, not strictly at the ASIN or SKU level. While SKUs may be associated with ads, LISMOA handles advertising performance based on Ad IDs, so these metrics remain independent from the SKU and parent-ASIN pages.

Navigation remains the same: go to “Products” from the sidebar and switch between child ASINs, SKUs, and parent ASINs using the tabs at the top. Additional aggregation options—such as brand-level and product-tag-level views—are planned for future updates.